Bollywood's dimpled beauty and ITC brand ambassador Deepika Padukone recently launched the company's new Anti-hair fall shampoo which promises reduced hairfall due to breakage. The new variant from multi-business conglomerate ITC Ltd offers consumers the goodness of Brazil Nut (widely found in the Amazon forests) which helps to give a shine and silky smooth texture to the hair. Deepika said, "Over the years we neglect our hair (due to changing lifestyles) and there is hairfall which makes us look old but Fiama Di Wills protects hairfall and also makes your hair stronger".
ITC Ltd Marketing Head Atul Joshi said, "Fiama Di Wills is aimed at young Indian women and this product helps reduce hairfall". He claimed that all the company's products are very unique and compete with different brands. Fiama Di Wills offers five shampoo variants, four shower gel variants, a conditioner and two ranges of bathing bars.
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